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Wanderers’ new partnership with Whites Beaconsfield is all smiles

Terrace at Adams Park becomes known as The Whites Beaconsfield Terrace.

21 January 2021

Wycombe Wanderers have teamed up with the UK’s leading provider of non-peroxide teeth whitening products, Whites Beaconsfield, in a mission to help Britain keep smiling.

The local company founded by lifelong Wanderers fans, Ollie and Toby Brittan, have agreed a three-year partnership which will see the terrace at Adams Park become known as The Whites Beaconsfield Terrace.

The deal will also see Whites Beaconsfield benefit from exposure on the pitch side LED advertising boards and the club’s popular digital platforms.

Commenting on the partnership, Ollie said: “I’m delighted to be able to bring together two of my biggest passions – my business and my football club – and I am really excited about getting the partnership underway and seeing the Whites Beaconsfield name across the terrace where I’ve enjoyed so many happy memories following this club down the years.

“Whites Beaconsfield has gone from strength to strength in recent times and we’re on a mission to get Britain smiling again after the challenges of the pandemic.

“The power of a smile can never be underestimated and despite the difficulties many of our communities have faced up and down the country, we want to encourage everybody to #KeepSmiling by sharing their happy, smiley photos across our social channels. After all, a smile is a curve that sets everything straight!

“We’re thankful for this opportunity to help tell more people about our effective whitening formula and look forward to working with the club’s players, staff and supporters for a long time to come.”

Pete Couhig, Chief Operating Officer at the football club, said: “I met Ollie and his family at our very first league game last season and it was great to learn of their plans for the business, and to watch it grow over the past 18 months.

“It’s fantastic to see another company run by Wycombe fans coming on board with us and working together for mutual benefit, and in Ollie and Tobys case, they've made a move from being a fan on the terrace to sponsoring it which I’m sure will give them a lot of pride.

“Even through the toughest times of the pandemic we’ve been really pleased with the strength of the partnerships we’ve been able to develop, and look forward to another prosperous relationship with Whites Beaconsfield over the years to come.”

Visit for more details about the company and to browse their range of products. Also, follow them on Instagram at @whitesbeaconsfield

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