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Dreams return as main club sponsor

UK's leading bed retailers will be front of shirt sponsor.

11 August 2020

Wycombe Wanderers will begin their new era in the Championship with a new name adorned on their chests, with the announcement of the return of the UK’s leading bed retailers Dreams as the club’s main sponsor on a three-year deal.

With headquarters in High Wycombe, Dreams return to Adams Park having previously taken up stand and front of shirt sponsorship in the late-00s, and will now sponsor the front of the brand-new home shirt, change shirt and goalkeeper shirts, plus the rear of the shorts of a new third strip.

Wanderers’ Chairman Rob Couhig said: “We are thrilled to strike up a new partnership with Dreams and look forward to moving along on the next step on our journey with them alongside us. This marks a major development for us as we continue our preparations for life in the Championship.

“Dreams have a proven track record within sport having teamed up last year with Team GB as their Official Sleep Partner. We are excited to be launching our new kits in the coming days and proud that they will carry the name of a terrific brand which is known worldwide but also has excellent local roots here in High Wycombe. I can’t wait to see our new kits with Dreams across the front!”

Mike Logue, Chief Executive Officer of Dreams (pictured below), said: “We are delighted to return as the main sponsor of Wycombe Wanderers, joining them on their exciting new chapter in the Championship. As the UK’s leading bed specialist, we’ve been helping the nation sleep better for over 30 years. We know just how important a good night’s sleep is to athletes and with our ‘Bedquarters’ in High Wycombe, backing the team was a natural choice.

“Wycombe Wanderers is a club with rich heritage and a passionate and loyal fanbase; we’re proud to be rooting for them and wish the team every success in the coming seasons.”

Mike Logue

Since being established in 1985, Dreams has become the UK’s leading bed specialist, making 160,000 beds annually. Visit their website at

Wanderers’ new kits will be launched soon on a pre-order basis; keep an eye on for details.

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