Fans of Wycombe and Burton pledged their support to the Time To Change movement at Saturday's League 1 meeting of the two sides at Adams Park.
Wanderers teamed up with Time To Change Bucks - a movement affiliated with the Mind charity, official charity partners of the EFL - to spread messages of love and support for those who may be struggling with their mental health over the festive period.
Volunteers from Time To Change Bucks - which included helpers from Chiltern Samaritans - greeted fans on arrival with lucky dip draws to receive complimentary goodies, while the Chairboys players warmed up in t-shirts dedicated to the cause.
The front cover of the matchday programme, Parklife, was designed by 11-year-old Annelise Rose, who won a competition amongst local school children to create artwork carrying the Time To Change message with a festive football connection.
At half-time, Time To Change champion Lorna Collins spoke of her gratitude to all inside Adams Park for their support for the campaign, encouraging fans to check on their mates over Christmas, and initiated a light display of supporters' flash lights on their smartphones, demonstrating their commitment to changing the way mental health issues are talked about.
Lorna Collins said: "Thank you to the whole team at Wycombe Wanderers for collaborating with Time to Change Bucks, and allowing us to have such a strong presence at Saturday’s match. It was my very first football match, and I have to say it was a great experience to watch the players and talk to so many of the fans.
"The Time to Change Champions and supporters, who came and helped us spread our message, also had a good day. We connected with a lot of people, and a number of fans spoke about their own work in mental health, with football, or in the community."
Visit the Time To Change website to learn more about the movement.