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Club News

Beechdean step down as front of shirt sponsor

New name set to adorn the light and dark blue quarters in League 1.

1 June 2018

David Cornwell
Andrew, left, and Susie Howard, with club chairman Trevor Stroud

Beechdean Dairy Ice Cream will be stepping down as the club’s front of home shirt sponsor this summer, with a new name set to adorn the light and dark blue quarters in League 1.

Owned by Susie and Andrew Howard, Beechdean came on board in 2014, associating their brand with the club at famous occasions including the play-off final at Wembley, FA Cup ties against Aston Villa and Tottenham Hotspur, and the celebration of the Chairboys’ promotion to the third tier.

Beechdean will continue to sponsor the north stand at Adams Park and the club’s training and travel kit as their partnership with the club extends into its 10th year, having first come on board as executive box holders in 2009.

Andrew Howard said: “Everyone at Beechdean takes great pride in partnering with Wycombe Wanderers and it’s been a privilege to sponsor the front of the famous light and dark blue quarters during such a successful period in the club’s history.

“It has certainly helped to put Beechdean on the map not just locally but across the country and further afield, and we look forward to carrying on the excellent relationship that we have enjoyed over the past decade.”

Michael Davies, general manager of Wycombe Wanderers, said: “Andrew and Susie – plus the whole team at Beechdean – have been a phenomenal part of the club and have pledged their support in many ways, not just taking up sponsorship of the front of home shirt for the past four years.

“On behalf of everyone at the club I’d like to say a massive thank you to them and we’re thrilled that their allegiance to the Wycombe family continues through the stand and training/travel kit sponsorship.”

A new front of shirt sponsor will be announced later this summer, ahead of the unveiling of the new home kit and goalkeeper strips in early July.


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