The name of Cherry Red Records will adorn the famous light and dark blue quarters for the 2018/19 season after the London-based independent record label agreed a deal to become Wycombe Wanderers’ front of home shirt sponsor.
Cherry Red Records first came on board as the club’s short sponsor during the 2016/17 campaign and stepped up their involvement last season, becoming the sponsor of the rear of Wanderers’ change shirt, which was worn the day their promotion to League 1 was sealed against Chesterfield in April.
Following the news that Beechdean Dairy Ice Cream are stepping down after four years as front of home shirt sponsor, this new era sees Cherry Red Records take a further step into football sponsorship, having already partnered with AFC Wimbledon for over a decade along with a number of clubs and divisions in non-league.
Adam Velasco, managing director of Cherry Red Records, said: “It’s a proud day for us as a business and also for me personally, being a lifelong supporter of the club going back to the days at Loakes Park. The club welcomed us with open arms when we first started working with them in 2016 and we’re thrilled to now be the front of home shirt sponsor as we begin life back in League 1.
“The club has fantastic family values and for us, being in the entertainment business, we see a perfect fit for us to work more closely with the club and widen the appeal of what we do whilst continuing to support the club in any way we can,” he added.
Wanderers’ general manager Michael Davies said: “Adam and his team have been passionate and committed supporters of the club and I know they have a real drive to work closely with us and bring mutual benefit for the forthcoming season and beyond, so we’re delighted to bring them on board as front of home shirt sponsor.
“The summer months might appear quiet to supporters but we’ve been working extremely hard to develop the club wherever we can, and to complete the set of kit sponsors with this enhanced partnership with Cherry Red Records is a fantastic step for us to take.”
Chairman Trevor Stroud added: “What we’re seeing is a succession of sponsors who are gradually developing their partnerships with us and wanting to extend their level of support, which is a terrific show of commitment from them and it’s testament to the work of everyone at the club for the way we work together with our sponsors.
“On behalf of the board of directors and everyone associated with Wycombe Wanderers, I’d like to formally welcome Adam and Cherry Red Records as our new front of home shirt sponsors and hope we can create many more fantastic moments with their brand across the shirt.”
The new home kit will be launched at an event at Adams Park on Saturday from 12pm, where it will be available to purchase from the shop. Supporters will also have the opportunity to buy it online via the O’Neills website.
Wanderers’ kit sponsorships are now fully sold with Cherry Red Records as front of home shirt sponsor, Utilita as front of change shirt sponsor, Origin Global as rear of home shirt sponsor, BMI The Chiltern and Shelburne Hospitals as shorts and rear of change shirt sponsor, and Beechdean Dairy Ice Cream as sponsor of training and travel kit.