Wycombe Wanderers have been shortlisted for a prestigious marketing award following the successful launch of its goalkeeper kits earlier this summer.
The Chairboys will attend the Football Business Awards in London in November after being recognised in the category of ‘Best Club Marketing Initiative’ amongst non-Premier League clubs.
The club’s award entry related to the reveal of its striking new goalkeeper kits in July, which leveraged the brand of its newest front of shirt sponsor Utilita Energy, long-standing sponsor Beechdean Dairy Ice Cream and kit suppiler O’Neills to a worldwide audience.
Damian Irvine, Head of Commercial Activities at Wycombe Wanderers, said: “To have our team recognised at these prestigious awards for the market-leading output and activation figures we deliver regularly is fantastic, especially considering the size, reputation, and quality of other finalist clubs across the categories.”
“The strategy and planning that went into the launch from our own media and marketing team, working with our commercial partners, made the most of the opportunity to create a real splash across the globe.
“Launching the goalkeeper kits live on Sky Sports News, and securing coverage across countless multimedia platforms throughout the coming days, highlighted how a League 2 club can rival clubs at higher levels in terms of its activation with sponsors.”
Trevor Stroud, Chairman of Wycombe Wanderers, said: “This is a great example of how a Trust-owned club can deliver excellent results for its commercial partners as well as for our own retail objectives, without stretching the tight budget on which we operate.”
“The team at the club have been innovative and creative to implement this campaign and I hope they are rewarded on the night of the awards ceremony.”
The other clubs nominated for the award are Aston Villa, Brentford, Brighton & Hove Albion, Huddersfield Town, St Johnstone and Wolverhampton Wanderers.