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Ticket News

Club addresses Spurs ticketing issues

25 January 2017

The club would like to address issues which arose during the process of selling tickets for the upcoming FA Cup tie at Tottenham Hotspur.

First and foremost, Wanderers are proud to have reached the fourth round of the competition for just the second time in its history, and are thrilled that such a prestigious fixture has drawn massive interest from supporters, resulting in a fully sold-out stadium for this game.

Building works at White Hart Lane meant that Wanderers allocation was restricted to a maximum of 4,035 tickets, which the club was aware would not satisfy the high demand for tickets.

It was always the club's intention to give priority access to tickets to season ticket holders in the first instance, and then half-season ticket holders, 500 Club members and Share Scheme investors  - the sum of which comes to a total of just over 2,000 supporters (including those fans who purchased half-season tickets or joined the 500 Club or Share Scheme in order to qualify for Tottenham tickets).

In order to phase the buying process, and to avoid surges in demand at any one time which would have led to considerable pressure on the ticketing system by phone, online or at the stadium, those eligible fans seeking one ticket each had the opportunity to make their purchase during the first week of sales. Those seeking two tickets seated together could make their purchase at the start of the second week.

A miscommunication in the policy on the website stated that fans buying one ticket each in the first week could not buy a second at a later point; this was inaccurate, for which the club apologises.

As per the club's initial forecast, approximately 500 tickets (an exact figure of 473) were left available for general sale on Wednesday morning, once those eligible fans had purchased either one or two tickets each. It was intended that these tickets would be sold concurrently online, over the phone and in person at Adams Park, to ensure fair treatment for those who were or weren't able to visit the stadium.

As expected, there was huge demand for these tickets which resulted in a surge of traffic to the online portal, causing a technical problem which prevented the tickets appearing on the site for a short period. After the problem was resolved, the remaining available tickets were purchased incredibly quickly, meaning that all tickets were sold out with a large number of supporters still waiting in line at the stadium and over the phones, as well as attempting to buy online.

The club acknowledges that many fans are left disappointed at not being able to obtain a ticket for this prestigious fixture, and sympathises with those in particular who had made a considerable effort to come to the stadium this morning and join the queue.

This is the first occasion under the current management that an away game has attracted significantly greater demand than the supply of tickets. On the whole the plan has delivered the forecasted ticket sales, but feedback is currently being gathered by the fans council and any improvements in the system that can be agreed will be put in place for the next exciting challenge in future.

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