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'Parklife' scores highly in Programme of the Year awards

27 February 2017

Wanderers’ matchday programme ‘Parklife’ has earned praise in the Programme Monthly annual awards, winning ‘Best Design’ in League 2.

In its first year of publication under Ignition Sports Media – previously known as O Publishing – the programme received an overall score of 8.5 out of 10 (compared to 7.5 in 2015/16), with only three clubs (Hartlepool, Mansfield and Plymouth) achieving higher marks.

The design was judged at 9.5, thanks to its “clean and unfussy style, with a distinctive typeface that really helps with the easy flow of the programme.” The panel also commented on the “really nice use of the club colours throughout.”

Overall remarks on the programme highlighted several features including “Me and my Wycombe”, penned by a different fan each week, Tom Bowers’ nostalgia piece “Those Were The Days” and Steve Wilson’s “Hall of Fame” series, while Adrian Wood’s reflections on key games from each season at Adams Park – entitled “Magic Moments” - were commended at the stand-out article.

‘Parklife’ is a 64-page magazine produced for each home game at Adams Park, costing £3, and is available from various outlets around the ground from volunteer sellers.

Want to advertise in ‘Parklife’? Contact commercial@wwfc.com or call 01494 455766 to discuss options for the remainder of the 2016/17 season.

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Judge's reports
Rebranded as ‘Parklife’ this season, Wycombe’s issue is very well designed with a distinctive typeface used for the titles and good combination of words and images. ‘Question Time’, a two page Q&A with a player, the questions posed by fans, works well. There is more supporter content in the form of ‘Me and My Wycombe’, in which a fan relates favourite moments and anecdotes.

There are excellent features on the game in prospect, with ‘Setting the Scene’ followed by a good two page piece on a past clash, ‘Those Were The Days’. ‘Hall of a Fame’ is a page in which the club’s candidates for induction are nominated with an interesting write up, before the visitors section runs for five pages with the opposition profiles very nicely presented in the format of the reverse side of collectors’ cards. The kit sponsorship double page spread is well done for this kind of thing, with visual interest and stats with brief biogtaphy of the players. ‘Meet the Mascots’ is a lifestyle Q&A for the youngsters concerned. Sure their parents loved it!.

Things conclude with a good guide to a forthcoming away fixture, ‘On The Road’.

B5, £3, standout article/feature – ‘Magic Moments’: A past fixture at Adams Park is recalled with a write-up of a featured player.

League Two Best Design Winner: Wycombe Wanderers
Wycombe’s issue wins the divisional award thanks to its clean and unfussy design style, with a distinctive typeface that really helps the easy flow of the programme with some simple tweaks and variations to keep things fresh between individual features. Really nice use of the club colours throughout aids the overall effect.


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