Wanderers have teamed up with programme suppliers Ignition Sports Media to become one of the first clubs to introduce augmented reality to its matchday programme, enabling fans to unlock online content by scanning pages with a smartphone.
Via the free app ‘Layar’, fans can scan any page which displays the Layar icon to access online content which will include exclusive videos, competitions and special offers.
Beginning with a soft launch this Saturday for the game against Forest Green Rovers, supporters will be able to scan the front cover image of new loan signing Josh Umerah to watch a short video message from the Charlton striker, and also scan the back cover from 2.30pm onwards to view the teamsheet from that game.
Future editions will include more unlockable content – all for free – simply by scanning pages using the Layar app.
Download Layar today, ready for use on Saturday’s edition of Parklife, which costs just £3.50 from volunteer sellers around the ground.
Included in the programme are a six-page tribute to departing striker Paul Hayes, an away day review of the trip to Grimsby by Dan McDonald, columns from Gareth Ainsworth and Matt Bloomfield, reports and photos from the last two matches and all you need to know about the visitors, written by Tom Hancock.