Gareth Ainsworth has called on the Wanderers faithful to be loud and proud as Rock ‘N’ Roll Football returns to Adams Park on Saturday.
As in previous years, the Blues Card rate will only be available when tickets are booked in advance.
Purchasing your first ticket of the 2013/14 season will activate a complimentary upgrade to a Blues Card member (previously £5), whereby you will then receive a £2 discount on all other league matchday tickets.
Prices start from £7 for juniors, £11 for young adults, £13 for seniors and £17 for adults, while U7s can enjoy this and the other 22 league fixtures for FREE in the Family Stand.
"That's the experience we're trying to create so come and be part of it!"
"Everyone's calling it 'Rock'N'Roll Football' and that means playing for your crowd, giving them reasons to cheer and get involved in what you're doing.
He said: "The lads thrive on the buzz of playing in front of a big crowd and we want to kick off in style.
The Blues start their Sky Bet League 2 campaign against Morecambe and Ainsworth wants the light and dark blue army to play their part.
Just call the ticket office on 01494 441118 and quote your customer number to redeem the extra ticket.
With no Premier League action this weekend, why not invite a fan of a top-flight club to sample life at Adams Park?
Meanwhile, season ticket holders can bring a friend to a league game for just £5 on three occasions throughout the season.