Gareth Ainsworth's rallying cry to Blues fans ahead of Saturday's season opener against Morecambe (3pm).
Purchasing your first ticket of the 2013/14 season will activate a complimentary upgrade to a Blues Card member (previously £5), whereby you will then receive a £2 discount on all other league matchday tickets.
As in previous years, the Blues Card rate will only be available when tickets are booked in advance.
To book for Morecambe, call 01494 441118, visit the Information Centre at Adams Park in person or buy online.
The full list of matchday ticket prices can be found here.