With the new campaign starting on Saturday, Mitre has unveiled each club's official Football League matchball for the 2010/11 season.

The Mitre Tensile has been produced in the club colours of all 72 Football League clubs and will also include each club's badge as part of their design.

It's almost 200 years since Mitre stitched its first football, the world's oldest football brand continues to push the boundaries in ball design and innovation.

The Tensile is a revolution in football design and technology, comprised of just 10 panels and has over 30% less stitching which Mitre say will "increase the average speed of a shot, making it a strikers dream".

The ball is the first of its kind and will also be used in all Scottish Premier League (SPL) matches this season.

Nick Crook, Marketing Manager for Mitre, said, "Mitre is a people's sports brand and we are always looking for new and exciting ways to give the fans what they want. We have enjoyed going the extra mile delivering the new Mitre Tensile ball in a multitude of different colours and individual club badges, to satisfy every club in the Football League and SPL."

John Nagle, Head of Communications at The Football League, said: "The Football League has been using Mitre footballs since the 1970's as we believe they are the best in the business. The new tensile ball is a further leap forward in ball design and one that will be popular with players and fans."