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Blues rewarded by Football League

Posted: Mon 09 Jul 2012
Author: Club reporter

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Wanderers have won The Football League Family Excellence Award for the 2011/12 season.

The accolade is based on an independent assessment, commissioned by The Football League, of the family experience at all 72 League clubs during the 2011/12 season using mystery shopper families. It recognises the outstanding experience clubs provide for young fans and families at their grounds.

Now in its fifth year, a record 50 clubs from across all three divisions of The Football League were given the award, topping the previous highest total of 47.

Football League chairman, Greg Clarke, said: "The Football League Family Excellence Award provides clubs with a benchmark in their efforts to attract families through their gates.

"It is hugely encouraging to see that the number of clubs receiving the accolade is at its highest ever level, demonstrating The Football League's commitment to securing the next generation of fans."

The judges were particularly impressed with the efforts clubs are making to engage with families through matchday entertainment, refreshment facilities and mascot activities, all ensuring they can enjoy the match in a dedicated, safe, welcoming and entertaining environment.

The Football League also aims to give encouragement to those clubs that have not been successful this time around. Best practice guidance, feedback and training will be available to the remaining clubs to encourage their efforts towards achieving the mark next season.