One of the most important considerations in the development of a successful football club, as with any commercial business, is to build a database of supporter or customer information. It is for this reason that the club is implementing a new Ticketing and Customer Relationship Management (CRM) System.
We know from our previous trips to Villa Park and Stamford Bridge that we have a large potential fan base and we need to be able to communicate with these 'big game' supporters, as well as our more regular and 'die hard' supporters, in a much more organised and knowledgeable way. The new database will enable us to do just that and to let fans know the different things that are available to them, the ways that they can help the club and the way the club can assist them.
There are many benefits to signing up to our database with your information:
- it will increase the speed of booking tickets in the future
- we will be able to offer promotions, discounts and special offers to supporters
- we will be able to communicate with fans more effectively
- the club will understand our fan base accurately which will help effective decision making
- we will be able to record how many games you attend and use this information to allocate big game tickets in the future, e.g. FA Cup games
We know that there can be resistance to providing contact information as there has always been a certain stigma attached to handing over personal details and, for many people, it has led to them switching off. That is not what we want to happen and we're not going to start pestering people with unwanted emails and phone calls. However, it will allow us to be informed and to be able to speak with a greater level of knowledge and to keep our database updated about things that are happening at the club that will benefit all supporters.
"One of the most important points to get across is that we are absolutely NOT going to sell the information to any third party company or even pass it to sponsors"
The overriding benefit is that once you register you will be helping your club to help you. We believe that the supporters, the players and club staff are all part of the same team and if we can work together we are more likely to achieve our aims.
Official Members and anyone buying match day tickets in advance will automatically become registered. The next time you buy tickets you will only need to confirm your Customer Number which will record any transaction against your database record. This will enable the club to build the bigger picture and to understand how to better serve our supporters.
If you are not an Official Member or have not purchased match tickets in advance please call our Ticket Office on 01494 441118.
Thank you all for your continued support.